by db
If you’re in the wireless business or just plain enjoy watching a master at his craft, I highly recommend checking out the ringmaster himself, Steve Jobs, lead another fine keynote at WWDC. This was, as per usual, a perfectly executed event and absolutely chock-full of truly impressive work on behalf of Apple and the iPhone team. It’s truly saying something about the iPhone that so much is happening on that platform that any data related to Apple’s next major OS release, dubbed “Snow Leopard,” (you know, the software that runs Mac computers), had to be pushed off the agenda entirely.
There’s more than enough fetishistic coverage of how great the new iPhone software and device will be so, instead, I’m going to reserve my comments for the hidden gems of the announcement, the elements that I don’t think got quite the coverage they deserved:
- Exchange compatibility: This was foreshadowed in last year’s announcement, but it deserves repeating. The iPhone Exchange integration looks, to use an abused term when it comes to Apple, seamless. Everything from the set-up to the execution (calendar, contact, email sync) appears to be better than any execution on a Windows Mobile device. Leave it to Apple to take a quality MS product (Exchange) and execute better than MS ever would on a mobile device. It cannot be said enough how much this enhancement breaks open the world of enterprise for Apple. Exchange is a given in most major corporations. There’s no email, therefore, much less remote access to it without support for ActiveSync. With it, Apple gains a foothold in the enterprise environment that has eluded it for decades.
- MobileMe: As a long-time .mac user, I have been frustrated by how piss-poor, frankly, the Web-based components of the service were, especially Email. As my wife put it correctly, “You know what would be nice on .mac? If it just worked. Seriously.” And that’s the gods-honest truth. .Mac Web-mail was long-since passed by, in terms of quality and innovation, from the likes of Yahoo! and Google. With MobileMe, which will be offered to all current .mac subscribers, it appears someone in Cupertino got the message. Further, MobileMe fills a nice hole for anyone who doesn’t have an Exchange server in offering the same push/sync experience. Nicely played, Apple.
- GPS: In all the hubbub around an iPhone finally having a 3G radio, the on-board, and well-supported (via software) GPS, seemed to get short-shrift. GPS support, while spreading through smart-devices and cheaper feature phones, is increasingly taken for granted, but what’s missed in all of the talk around GPS is any discussion of the software. Sure, you can easily find a smart-device that has on-board GPS and the carrier might have even made it relatively easy to turn on, but what matters is how you use the GPS. Most of the GPS app’s that are available for free (Google, Yahoo among them) fail in comparison to true turn-by-turn directions and, for that, you have to pay a hefty monthly fee (AT&T navigator, VZW navigator, Garmin). And, let’s face it, turn-by-turn is what you really want. You don’t want to know generally where you are, you want to be told in a rather serious-sounding voice to “Turn left in one mile.” Further, you may want to know what to do in the area, find the best burger within a half mile. Without the help of GPS (technically A-GPS, but you don’t care about the details), the iPhone directions and maps were one of the best out there, enabling users to easily search, find out traffic status, and map usable directions. With GPS, I can only imagine it’s going to be that much better.
So, all in all, there just isn’t much to complain about with the new iPhone, based on what Steve presented. And, against the competition’s offerings where there’s just so much to complain about right out of the gate, that’s saying something.